SORAN

品牌理念

Soran

開始於 2024 年，源自天空，也歸於聲音。
在東方文化中，「空」不是虛無，而是包容萬物的空間；是風的軌跡，是雲的流動，是聲音得以自由發生的地方。
Soran，取意「空」的東方哲學意象，象徵天空、空間與無邊的想像。我們相信，最動人的聲音，從最開闊的空間來。

我們做什麼

Soran 專注於研發與製作吉他效果器、吉他音箱、樂器無線系統等樂器設備。但我們更在意的，從來不只是「器材本身」。
我們是一群音樂人、聲音工程師與視覺藝術家。我們厭倦千篇一律的黑色盒子，也拒絕只談參數、不講情緒的器材邏輯。

我們思考的問題

• 如何讓冷冰冰的器材，承載有溫度的表現？
• 如何讓虛無縹緲的聲音，擁有可被「看見」的色彩？
  

我們的方式

因此，Soran 以東方藝術美學為根，將東方式美術表達與自然意象，融合現代工業設計。透過圖畫設計、材質、配色與結構語言，為聲音賦予具象的輪廓，讓每一件產品不只是工具，而是兼具功能與情緒的聲音裝置。

關於聲音

在聲音概念上，我們追求的不是炫技與堆砌，而是空間的層次、空氣的流動、餘音的呼吸感。無論是效果器、音箱或無線系統，Soran 始終從「空間與聲音的關係」 出發建構產品。

關於設計

在設計上，我們堅持一個原則：第一眼，就能看見聲音的性格。你所看見的雲霧、氣流、波紋與光影，正是你即將聽見的迴音與空間。

我們為誰而做

Soran 不是為了取悅所有人而存在。它屬於那些——用音樂表達自我，用風格定義世界，願意為美感與體驗堅持選擇的創作者。

From the Sky Comes the Sound. 
天籟之音。

Brand Philosophy

Soran

Founded in 2024, born from the sky, and living in sound.
In Eastern philosophy, the sky is not mere emptiness. It is space, movement, breath, and freedom—the place where sound is allowed to exist.
Soran embodies the Eastern concept of “sky” (空), symbolizing openness, imagination, and boundless space. We believe the most beautiful sound is born from the widest sky.

What We Create

Soran is dedicated to the research, development, and creation of electric guitars, guitar effects, amplifiers, wireless instrument systems, e-drums, and MIDI instruments.
Yet for us, these are never just cold pieces of equipment. We are musicians, sound engineers, and visual artists. We question the idea that instruments should only be defined by numbers.

The Questions We Ask

• How can cold hardware carry warmth?
• How can invisible sound be given visible color and form?

Our Approach

Rooted in Eastern artistic aesthetics, Soran blends natural imagery with modern industrial design.
Through illustration, material, color, and structural language, we give sound a tangible form—transforming every product from a mere tool into an emotional sound device that unites function and feeling.

Our Sound Philosophy

We do not pursue excess.
We seek depth, air, space, and the breath of resonance.
From effects and amplifiers to wireless systems, every Soran product is built around the relationship between space and sound.

Our Design Principle

We follow one simple rule: You should see the sound before you hear it. Clouds, flowing air, waves of light—they are reflections of the space you are about to enter.

Who We Create For

Soran is not made for everyone. It is made for those who create with intention,
choose with taste, and express themselves through both sound and vision.
From the Sky Comes the Sound. This is not just our slogan. It is our belief.